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Running Your Own Business at Home is now become easy, thanks to new technologies and Internet. If you want to take control of your career and income, and you want to build, run, or simply scale your business, you need the right education. We are here to give you all the knowledge and training you need to go through this path.

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Our learning center contains practical articles that will help you to successfully setup and run your digital business. You will also find references to TRAINING, videos and books if you want to have a deeper understanding.

What is influencer marketing?

As marketers and business owners, we have a few priorities or goals that we’re constantly juggling.  First, we want to attract new customers and encourage them to purchase our product or service.  We also want to create a sense of loyalty so our customers aren’t just one-time buyers, but lifetime brand supporters who recommend and…

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How to Optimize your Podcast for the Search Engines (SEO)

If you’ve started a podcast in conjunction with your business, hopefully you’ve instantly gained millions of followers, and thousands of people download your episodes every single day. For everyone else, however, you may be interested in learning how to optimize your podcast for search engines.   Wait… SEO? For Podcasts? Absolutely! According to marketing folklore, Google noticed…

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Why you Should care about your Brand Archetype

Have you ever noticed how some brands tend to have a personality of their own?  It’s almost like you can spot that brand’s advertising with just the tiniest clue: maybe a shape of a logo, the subject matter in a photo, or a few words of a slogan. A Brand has its own Personality Taking…

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The decision stage of the Sales Funnel

The many stages of the sales funnel provide us with a basic understanding of how our prospective customers might behave as they come closer and closer to making a purchase of our goods or services. The stages before the Decision From the initial stage of discovering and learning about your brand, to the final stage…

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Are Bing Ads effective? Why you should Consider It

A smart marketer hopes to reach as many prospective customers as possible with their ads. However, a smart marketer owner also knows that ads can get very expensive, very quickly. While you have to spend money to make money, as the saying goes, you also want to be a savvy consumer yourself, putting your hard earned…

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Management 3.0 by Jurgen Appelo – Book Review

Managing a team can be difficult. As someone in a leadership role, you’ve been given a significant amount of responsibility. Not only do you have to make sure each individual in your team is performing at the top of their game, but the entire success of your department rests on your shoulders. Whenever a task is called into…

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