We all know that a webpage is more than just a single page. Instead, it’s a network of pages that explain your company, your products and services, your purpose, and how your products can be …
The difference between a Landing Page and a Squeeze Page Read More »
The term “squeeze page” might sound a little rude, or like you’re doing something to your audience that they might not want to do. In fact, a squeeze page is just a very polite way …
The terms “Sales” and “Marketing” are often wrapped into the same bundle in conversations, and even departments of large businesses. After all, you can rarely have one without the other in a successful business model, …
As business owners, we often feel the pressure to just keep building, building, building a customer base. In many cases, this is absolutely correct, as without customers, there would be no business. At the same …
Customer Lifetime Value. What is CLV, and how to measure it Read More »
The term “opt in” – or “opt-in”, is tossed about a lot in the world of web marketing. “Opt in for more information.” “Opt in marketing offers exciting opportunity.” “Opt in for free shipping.” But …
With the advent of social media, and a barrage of Facebook and Instagram posts, YouTube videos, Tweets, Pins, Snaps, and more, there are many who argue that email, like the hand-written letter before it, has …
Video Marketing is constantly surrounding us in today’s world. And our culture has a deep fascination with video technology. Remember how the classroom would cheer when the teacher announced that today’s lesson included a video? …
It’s hardly an exaggeration to say that nearly everyone is using social media in some way these days. Between blogs, Facebook, YouTube, Instagram, and Twitter, billions of people stay connected with each other 24/7, allowing …
The term “Bounce Rate” tends to strike fear in the hearts of budding internet marketers everywhere, but it should be something not feared, but respected. There are many things to keep in mind when it …
Like any industry, marketing has its share of similar-yet-different acronyms, all of which can be confusing to those getting started with an online business. CPM, CPC, and CPA are all very important terms when it …
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