Advertising is what brings money to your business. It’s the main part of your marketing plan, and for this reason it’s important to create a good advertisement that will help you get the most out of your investments.
There are many ways you can advertise online. The most popular is by joining the Google Adwords pay per click network. But you can also choose to pay for placing graphical ads which appear on other websites using other advertising networks.
It’s not important where you advertise you product, but how. Let’s see together how to obtain the most from your advertising campaign.
Keep it Short and Simple
People are constantly exposed to an excessive amount of information, and they tend to ignore all kind of advertising. For this reason, you must grab their attention and create a sense of curiosity. You may get a second of their time, so it’s extremely important that your ad is simple and clear.
Simpler and shorter is better. If it can be done in only a few words, that’s the best way to go. Try to find the needs your potential customers have, and engage them.
Engagement is the Key
Many ads aren’t effective because they try to sell to customers. While this is indeed the point of the ad itself, it would be far more successful if your advertising could engage the customers somehow.
Just enough to click on the ad.
The point is to make them think and get an interest on your message. The more you engage them, the more the chances they will click on your ad. Your sales page will do the rest.
If you want to engage your viewers, you need to understand them. What are their needs? What can you do to solve them? Consider being a little controversial on your message, and avoid to be obvious. You need to make them curious to click and discover more.
Next step: Tracking
This is one of the most important elements in any advertisement campaign, from the business side of things. Customers will never see it, but tracking is crucial in order to understand how successful and effective your ad is.
There are a number of great tracking programs you can use, and some of them are available for free.
Some of the most important metrics to consider, are
- How many times your ad was showed
- How many times your ad was clicked
- Which pages your visitors visited
- How long they stayed in your pages
If you want to have more information, and you want to start an effective online training about this subject, then have a look at the online training section.