Are Leaders Born or Made?
We’ve all heard of a “born leader”, or someone who seemed to walk out of the womb in charge of things. We’ve also heard of the “self-made” man or woman, who made the journey from rags to riches ...
Latest Posts
How to Use Scarcity Marketing the Right Way
Nearly every business is built upon the principle of supply and demand. At the most rudimentary level, sellers “supply” to meet the “demand” of the buyers. Supply and Demand VS Scarcity Some ...
Why Storytelling is a crucial skill for your Business
Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes ...
What native advertising means and How it works
Whether you realize it or not, you’ve probably made a purchase via native advertising. As you commence to your daily scrolling and surfing activities, you’ve surely noticed ads and ad placement, ...
NLP: decoding the Science of the Perfection
Have you ever watched someone perform a task perfectly, and wonder, “how do they do that?” Perhaps you’re familiar with the task itself, and the principles of making it happen, which makes you even ...
Getting Started with the Hourglass Marketing Funnel
For quite awhile, the marketing world has preached the practicality of the Sales Funnel to take a customer from the moment they first become aware of your brand, to the moment they make their first ...
How Colors affect your Customers Purchase Decisions
Recent studies have indicated that your use of color might need your attention next. Digital Information World, a website dedicated to understanding how visual presentation impacts consumer habits, ...
How does Broken Link Building work
From the name alone, it sounds like there’s no possible way that something called “Broken Link Building” could ever help a business. Broken links, after all, are a bad thing, and can seriously ...
An Overview of the Scrum methodology
The topic of project management can be a little touchy for some business owners. Any collaboration between a team of specialists, freelancers and a client can quickly become a sticky situation if ...
What is Leadership? How to become an effective Leader
When we were children, we played games like “Follow the Leader”. One person would be the “leader”, and invent all sorts of silly things for the rest of the group to do, like jumping in place, or ...
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