Sendinblue Review: Opinion, Features and Pricing

When we first start our online businesses, we often “wing it” when it comes to a lot of aspects of getting things going.  Maybe we set up a dedicated email account, load all of our contacts into the address book, put reminders on our phone calendars, and grab some color-coded folders and highlighters from the store.

And for most of us, that’s perfectly fine for the first few months.  But what happens when your business really starts to take off?  When you have hundreds or thousands of people on your mailing lists, loads of different people at different places on the sales funnel, several targeted email campaigns running at the same time… what do you do when you run out of colors for your coding system?

Sendinblue is an email and digital Marketing Platform

Sites like Sendinblue offer solutions for all of that.  Basically, this program pulls together all the tools you might need to help you organize your business, engage your contacts, streamline your email campaigns, and keeps all the small details in check.

But of course, nothing comes for free, so does the marketing software platform justify its own cost?  Let’s take a look at the functions of Sendinblue, how it might streamline your communications, and whether it’s worth the price.

Sending your email campaigns through Sendinblue

One of the primary features of this platform lies in the communications capabilities.  Email marketing is at the very core of Sendinblue’s construction, but opportunities include SMS marketing and chat features, as well, depending on the package you choose.

Email marketing is very simple through this program.  No matter what package you choose, you have unlimited contacts and lists.  Some packages do limit the number of emails sent in a day or month, but you are never limited in the ability to create different target lists or the number of contacts stored in the program.

Read Also: How to build an email list.

Drag-and-drop email building tools make it super-easy to get started, and the template library contains hundreds of ideas, as well.


drag and drop interface for creating emails on sendinblue

Enhanced packages offer features like automated send time optimization, in which Sendinblue software analyzes when it should send emails to your contacts, based on a date you choose.  Its algorithm determines the best time of day for greatest engagement: all you have to do is load content, contacts, and pick a date!

The program also offers a chat inbox, which allows you to speak to customers in real-time to answer questions and provide additional details.  The chat feature also alerts you to where on your webpage the chat was initiated, so you can be right there with your future customer.

Keeping In Touch and Keeping Organized

Sendinblue also includes features that will help you remain organized as your business expands.  The better the organization, the more time and effort you’ll be able to spend with your contacts and customers, rather than scrambling and guessing.

CRM features allow you to organize all of your contacts in a way that makes sense to you, and to change that as necessary.  You can store details on how these contacts are related, where they are in the sales funnel, or other information that might enhance your overall relationship.

You can also automate certain functions of your marketing campaigns through their autoresponder capabilities.  Build workflows that will help track existing customers and onboard new subscribers to your mailing list with templates that send messages to welcome new folks, wish existing subscribers a “Happy Birthday”, notify users of an abandoned cart, and provide custom messages based on their activity on your site.



Sendinblue also has features that help you build signup forms to your site, and integrate with your Facebook ads, to name just a few.  Over 50 plugins are also available, which allow you to integrate with other very popular sites such as WordPress, Magento, Salesforce, Optinmonster, WooCommerce, Shopify, Google Analytics, MailChimp, PayPal, and more.

What Does Sendinblue Cost?

As mentioned earlier, there are several packages available, each of which contains a different level of features.  One of the greatest advantages of this program is that users have flexibility between the plans they choose- as business grows, so can their capabilities.

Pricing Table (Monthly)

You can find below some of the Key Features offered by Sendinblue. If you want to compare all the features, please check their website.


FREE
$0
  • 300 Emails / Day
  • Drag & Drop Email Designer
  • Email Templates
  • SMS Marketing
  • Split Testing
  • Transactional Emails
  • CRM
  • No Daily Sending Limits
  • Landing Pages Builder
  • Chat
  • Facebook Ads
  • Basic Reporting
LITE
$25
  • 40k Emails / Month
  • Drag & Drop Email Designer
  • Email Templates
  • SMS Marketing
  • Split Testing
  • Transactional Emails
  • CRM
  • No Daily Sending Limits
  • Landing Pages Builder
  • Chat
  • Facebook Ads
  • Basic Reporting
ESSENTIAL
$39
  • 60k Emails / Month
  • Drag & Drop Email Designer
  • Email Templates
  • SMS Marketing
  • Split Testing
  • Transactional Emails
  • CRM
  • No Daily Sending Limits
  • Landing Pages Builder
  • Chat
  • Facebook Ads
  • Advanced Reporting
PREMIUM
$66
  • 120k Emails / Month
  • Drag & Drop Email Designer
  • Email Templates
  • SMS Marketing
  • Split Testing
  • Transactional Emails
  • CRM
  • No Daily Sending Limits
  • Landing Pages Builder
  • Chat
  • Facebook Ads
  • Advanced Reporting

A free version of Sendiblue is available for those who only need email support.  The limit is 300 emails per day; however, with unlimited contacts and lists, this can be a very helpful tool when just starting to launch your business.

The Lite Package up to 40,000 emails per month, with no daily limit, and costs between $20-30 a month, depending on whether the monthly or annual contract is chosen.

The Essential is the package at which analytics and statistics are available.  Costing between $30-40 a month depending on the contract, this package also allows up to 60,000 emails a month.

The most popular package is the Premium, which is in the $60/month range, again depending on contract.  This package not only offers 120,000 emails per month, but access to Facebook ad integration, landing page construction, automated marketing, the chat feature, and access for multiple users.

For those who need a more robust package, Sendinblue recommends contact them directly for a quote, in order to build additional features such as a dedicated account manager and infrastructure for your business.

Is It Worth It?

Most of us, as small business owners, are desperate to streamline, automate, and organize, and desperation can cause us to do strange things.  The good news, however, is that Sendinblue is a very helpful and competent site to help you with your email marketing needs.

Compared to other services, the cost is quite managable.  In fact, the features of the Premium package, with the advanced automations and segmentation, can be incredibly helpful for established businesses that really need to get these important business factors under control.  With access for multiple users, the good news is that you can have others help you with these features, as well.

Final Considerations

As your business grows, so can your abilities in Sendinblue.  While you might be at a stage today where the free package is all you need to help generate excitement and support for your “coming soon” business, this program allows you to step up in services as needed.

The large variety of basic and advanced process automations remains one of the most impressive on the market, and can make all the difference to the overwhelmed new business owner.  Sendinblue starts as a very robust and helpful email assistant software package, but users of the Premium package and above have the ability to successfully run a business from one platform.

Recommended? YES


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