A business begins with an idea- a solution to a problem that is innovative, creative, and marketable. The business owner is motivated and energized with the hopes that this product or service will take off, so they setup a WordPress website after learning of its capabilities, and… then what?
A quick look at some of the more popular businesses will reveal the secret to success is in their webpages. The site is highly developed and easy to use. The theme is visually appealing. The pictures are relevant. The marketing is on point, with SEO key words strategically popping up everywhere, and content that is relatable and exciting. The average viewer not only wants to buy something from this site, but they know exactly how to navigate to the point of sale.
But how does the average new business owner get to this point without writing lines and lines of code and hiring a marketing team?
Using a Page Builder to Improve a Website
The good news is that there are many page builders available across the internet that can work with WordPress to create the ultimate website for any business.
These page builders have been specifically designed to help the average, everyday user create, edit, customize, and refresh a website’s layout without coding, without a developer, and using nothing more exciting than drag and drop technology. These tools are known for being easy to use, highly flexible for a variety of businesses, compatible with mobile layouts, and SEO friendly.
Basically, these page builders take the place of the web development and design teams as well as a marketing team, allowing the business owner to have full control and access to all of the details.
The Best Page Builders for WordPress
Each of these drag and drop builders offer a different set of services. Therefore, it is important for business owners to carefully evaluate their needs and the services provided before making a final decision to purchase a page builder.
Beaver Builder, for example, is a very popular page builder program, because it is very easy to use. It offers dozen of templates that work with any WordPress theme.
The technology is as easy as entering images and text and clicking “Publish,” which makes it a fantastic resource for first time website builders. With schema.org markup and code compression, Beaver Builder sites are found easily by search engines, and can be paired with marketing plugins such as OptinMonster, Fatcat Apps, MailChimp, HubSpot, Constant Contact, and Campaign Monitor to ensure the website is getting all the attention it needs to be successful.
Beaver Builder also integrates with WooCommerce for storefront support, helping novice business owners sell and track sales.
This type of page builder is perfect for someone who wants to build as they go, increasing the functions of the website as the audience grows and additional capabilities are required.
Divi Builder is another such page builder. Backed by web experts at Elegant Themes, Divi is very simple to use, with real-time edits, demos, and themes to get a beginner user started.
Choose from categories such as Art & Design, Business, Fashion & Beauty, Health & Fitness, and more. There’s even a magazine theme for professional bloggers. Divi allows users to undo, redo, and review the entire history of edits so the final published page is exactly as expected.
Divi pairs with Yoast SEO for marketing support, allowing novice website builders to tread carefully through new territory with advice and tracking services from trusted professionals.
This is is a mid-level WordPress theme builder. Not only does it offer access to hundreds of professionally designed WordPress templates, it also pairs with WooCommerce for sales, ad includes a full set of social media widgets to allow users to integrate, share, and gain additional audiences through social media sites such as Facebook with one-click technology.
Elementor also includes marketing and conversion widgets to help build an audience, and integrates with several marketing and CRM tools so more advanced users can track web traffic and increase SEO through edits and adjustments to content.
Two of the more advanced and comprehensive page builders for WordPress include WP Profit Builder and Instabuilder. While these page builders do not require any more skill in web design that the other drag and drop page builders presented, they do offer more robust marketing tools.
WP PROFIT BUILDER
WP Profit Builder is a great tool for landing page and squeeze page creation.
This type of page builder will help “squeeze” an email address and name out of visitors, which are then added to a mailing list, converting that visitor into an audience member and eventual customer.
WP Profit Builder offers over 100 pre-designed marketing pages with drag and drop technology, meaning it takes just minutes to build a prototype for a webpage with no coding skills required.
It also has a robust suite of built-in marketing assistance, which allows users to track visitor click patterns, conversion rates, review which pages perform best, and maximize leads. A/B testing, which helps users discover how one version of a page performs against another, is another feature of WP Profit Builder.
This high-touch performance allows the business owner to keep in touch with audience trends in real time and make adjustments as necessary to increase traffic and maximize conversions.
Instabuilder is another similar page builder tool; in fact, it is considered a “one-stop” tool with the combined functions of several plugins in one tool.
Not only does Instabuilder offer the simple drag and drop page builders and professionally designed templates, but it includes web analytics that help business owners understand the “who, where, what, when, why, and how” of the website’s performance.
This page builder is intended for business owners who are ready for their websites to make a difference, and who are interested in performance analytics, SEO, and content marketing.
Instabuilder is automatically integrated with four social media platforms, and includes an image editor, squeeze page builder, upsell pages, pre-launch pages, webinar registration pages, mobile responsiveness, and advanced analytics such as A/B testing that allow business owners to make swift changes to enhance performance.
Choosing the right Page Builder for your needs
For newcomers to the website scene, a WordPress page builder can be a key element to gaining an audience, selling a product, and understanding the key demographics.
Each option presented here offers a variety of capabilities when it comes to design and marketing. Pricing for these page builders varies, and there are various levels of support and functionalities within each level of page builder.
For prospective web business owners, it’s important to take a look at each page builder, and each option offered by each page builder, to choose the best option. Are the features in the “Premier” option too much, or just right for the goods or services offered? Does the content fit with the themes offered?
It is also important to feel comfortable using the program, so be sure to watch tutorials and demo videos.
If used correctly, most users experience a very quick return on investment when it comes to WordPress page builders, so be sure to choose the best page builder for the product and for the intended marketing strategy.