What is ClickFunnels? Is ClickFunnels a bunch of hype, or does this product have a foot to stand on when it comes to improving marketing and increasing leads?
Web entrepreneurs are bombarded with software, programs, and tools that promise to increase traffic, illuminate SEO, and all but sell your product or services for you. As a smart business owner, you want to invest in the best, and forget the rest.
What is ClickFunnels Exactly?
ClickFunnels is an advanced drag-and-drop page builder offering marketing functionalities that help you capture leads and convert them to paying customers, through an automated Sales Funnel process.
How Does it Work?
It works in a variety of ways. This is a multi-function sales tool and platform that essentially does it all, from Marketing Automation to A/B Testing, Webinars and nearly everything in between.
The first thing to note about ClickFunnels is that it is simple to use. It has a higher learning curve than other similar products in the market, but it’s just a matter of spending some time reading their guides and browsing their interface.
Their webpage builder feature includes the drag and drop technology, meaning anyone with a sense of how they would like a webpage to look, can set up each page to match their vision and goals.
ClickFunnels also lays everything out in the open, with a simple dashboard from which all functions can be easily accessed. Any kind of page can be designed, edited, and managed through one interface, all with ready-to-use templates and straightforward drag and drop operations.
ClickFunnels also has a free training program for those who purchase one of their plans, allowing you to get your feet wet comfortably to build your sales process.
Additionally, most features offer automated options. Want to link with email and Facebook? Automate it! Want One Click upsells? Add it to the Smart Cart. Need sales funnels? There are templates for that. ClickFunnels takes the guesswork out of building, and allows users to focus on the business of selling.
What Can ClickFunnels Do?
ClickFunnels allows you to build pages and integrate them to your sales process with no need to have any coding skills. This means you don’t have to be an IT guy to discover and use all their features.
Its tools include landing pages, opt in pages, squeeze pages, membership pages, webinar software, blog pages, and more, as well as analytic tools to make sure your website it performing exactly the way you need it to.
When it comes to sales funnels, ClickFunnels excels. There are four basic types of funnels included in ClickFunnels: Lead Capture Funnels, Sales Page Funnels, Event Funnels, and Membership Funnels.
Each type of funnel includes a variety of free and paid templates to match your vision for that funnel. With the assistance of ClickFunnels, a professionally designed funnel page can be functional in just a hour, regardless of your design skills and abilities.
You can also build a page from scratch, without using their templates.
Is ClickFunnels a Website?
ClickFunnels is a “software-as-service” platform, created by the known marketer and author of “DotCom Secrets” book Russell Brunson. It is hosted on the Amazon Cloud and backed by CloudFlare Security and Content Distribution Networks.
This means that if you use ClickFunnels to build your business, you won’t have to worry about hosting, developers, server maintenance, downtime, or security issues.
ClickFunnels also includes 24/7 support for users, and allows you to import HTML from your own site. Your content is your property: just log in and start building.
What Does ClickFunnels Cost?
There are two tiers of ClickFunnels use, both of which include a free 14 day trial period.
The first is the basic ClickFunnels account, which costs $97 a month, or $997 for a full year. This account offer the marketing and page building tools mentioned earlier, as well as loads of additional options for maintaining a fresh, relevant page.
This package includes 20 funnels, 100 pages, 20,000 visitors, and unlimited contacts and site memberships.
The Etison Suite is the more expansive ClickFunnels package. For $297 a month or $2997 a year, this package includes all of the features of the basic package, as well as master-level programs. For example, this suite includes programs that help manage email lists or allow you to start your own affiliate program, known as Backpack.
This package also includes unlimited funnels, unlimited pages, and unlimited visitors.
ClickFunnels Pricing Table
- 20 Funnels
- 100 Landing Pages
- 20,000 Visitors
- 3 Custom Domains
- 1 Billing Integration
- A/B Split Testing
- Advanced Funnels and Webinars
- Upsells and Downsells
- 1 SMTP Integration
Visual Email Builder Autoresponder Series Advanced Email Marketing Segmentation Backpack
- Unlimited Funnels
- Unlimited Landing Pages
- Unlimited Visitors
- Unlimited Custom Domains
- 3 Billing Integrations
- A/B Split Testing
- Advanced Funnels and Webinars
- Upsells and Downsells
- 3 SMTP Integrations
- Visual Email Builder
- Autoresponder Series
- Advanced Email Marketing
Why Would I Not Want ClickFunnels?
It would seem that ClickFunnels is the magic solution every e-business owner needs to drive success, but there are a few things to keep in mind.
First, there is the cost. $997 for a year of service may seem very optimistic for a brand new business owner, and just another large figure to tack onto the overhead. It’s true that this is a large number, and not mere pocket change for most people starting a business from the ground up.
I’m employing ClickFunnels for some marketing campaigns, but I always pair it with a content marketing strategy and a running website.
A large number of users have confirmed that this purchase is worth it, however, and with a monthly payment plan option, it may be a comfortable reach to start a business off the right way.
For others, it might be more comfortable to start things out from scratch and integrate ClickFunnels once business starts picking up and money is being made. There is never a wrong time to enhance sales and gain customers.
Others customers lament that the basic package is so limited. If your business offers a variety of products or services, 20 funnels may not be enough, and the Etison Suite may not be in your budget right away.
This can be limiting, but the analytic tools can be optimized to ensure funnels are working properly and pages are gaining enough attention.
As always, content is key, so make sure you have an excellent copywriter on staff to help drive content for however many funnels you choose to create.
Many business owners will find the basic package a good initial investment, then graduate to the Etison Suite as business increases and profit is plentiful.
Conclusion and Free Trial
When it comes to building a business, there’s a lot to know, and a lot to do. All of the moving pieces are constantly revolving, and it can become overwhelming for a new entrepreneur.
ClickFunnels is a useful resource for those who need simplicity when it comes to all things web-related.
This one-stop-site offers pages builders, funnel builders, analytic tools, and webinar programs, with training tools and support to help even the most hopeless of new business owners.
ClickFunnels strives to make it easy for you to make money, and though the price may be a sticking point for those entering the money-making game, the services provided will help immensely in sorting all the details that make marketing work.