What is SEO (Search Engine Optimization) ?

SEO, the three letter acronym for Search Engine Optimization, is a middle to long term strategy that you must consider to adopt as business owner. SEO allows you to increase the quality and quantity of traffic to your website. More traffic means more visibility to your business. And more visibility brings to more sales.

So, what is SEO exactly? The answer is complex and it will be discussed further in the next articles of this blog This page introduces you to the basics.

Search Engine optimization is a set of different tehniques used to rank a website higher on search engines such as Google, Yahoo and Bing. The main objective of SEO is to pull free organic traffic from various search queries.

We can classify SEO into two main parts, which are:

  • on page SEO
  • off page SEO

On Page SEO

We can resume the concept of “On page, SEO”, as the process of optimizing website content by modifying the contents to suit the Search Engine Algorithm, in other to convince the search engine on how relevant a website is in its chosen niche.

You can use this technique to give website content the right markup while putting more emphasis on the primary keywords and niche of the website. Markups ensures that the contents are properly formatted along with various HTML tags such as Meta tags, header tags, bold, italics, ordered lists, and so on.

on page seo


Learn More about On Page SEO Techniques


Off-page optimization

Off-page optimization has a similar objective to on Page SEO because it also increases the influx of traffic to a particular website. However, this they are not directly practiced on the webpage or HTML file. Some of the off page SEO includes link building, press release, article marketing, directory Submissions, blogging, forum posting and so on.

We will dedicate tutorials, articles and more in depth studies about Off Page techniques, because they play an important role in your online success.

off page seo


Some factors affect the SEO of a website, and they are explained below.


This is the first question asked by search engines when looking at a webpage. What’s it about? The search engine algorithm want to know how relevant the page is, to help it respond to search queries by a user by bringing up page related to that query.

A webpage can’t rank if it isn’t relevant to a keyword, or a keyphrase. Research on the types of keywords used by your competitor and people looking for products or services related to yours. Ensure that you have pages that are relevant for each of your products or services.


The importance of a webpage are also determined by search engines especially how important they are to a particular keyword. The algorithm of search engines rank a page first, second, third, and so on, based on their importance.

There are valuable reasons to for you to have great contents or products on your website. People might choose to link their website to yours if they believe it to be valuable. It will therefore serve as a factor to help rank your website.

In conclusion, the best way to understand SEO is by practicing. The more unique, relevant, and important content written on a website, the higher your website is ranked on search engines. It is also important to note that SEO requires time, so be patient and don’t get discouraged.


Writing a guest post for another website is a wonderful way to build up backlinks, which improve your ranking in search engines and generate traffic to your website.

If you’re interested in guest blogging, then you need to find blogs to post on. The ideal blog is one which is relevant to your own site and niche.

The best way to find these blogs is to simply use Google, or visit the Izideo’s page “1500+ Quality Blogs That Accept Guest Posts“, which gives you an excellent staring point.

You can also consider to write for us, by submitting an article to our Blog.

The guest post can be written by yourself, or you can hire a writer to the work for you. Most blog articles are about 500 words in length, so keep this in mind as you write. It can also be a good idea to include subheadings to help separate information, and an image.

You can learn more about SEO by reading the articles of the SEO category. If you want to have a more in depth training, you might consider to join our online courses.


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