What is SEO (Search Engine Optimization) ?

SEO, the three letter acronym for Search Engine Optimization, is a middle to long term strategy that you must consider to adopt as business owner. SEO allows you to increase the quality and quantity of traffic to your website through popular search engines. More traffic means more visibility to your business. And more visibility brings to more sales.

So, what is SEO exactly? The answer is complex and it will be discussed further throughout this blog.  At its core, SEO is a constantly evolving process, since people search the internet for different things each and every day.

Search Engine optimization is a set of different tehniques used to rank a website higher on search engines such as Google, Yahoo and Bing. The main objective of SEO is to gain free traffic to your website organically by appearing in top positions of various search queries.

We can classify SEO into two main parts, which are:

  • on page SEO
  • off page SEO

On Page SEO

We can classify the concept of On Page SEO as the process of optimizing website content by modifying the contents to suit the Search Engine Algorithm, in order to convince the search engine of the relevance a website has in its chosen niche.

In a sense, you’re designing web content to match the search terms internet users enter in Google, Yahoo, Bing, and the like.

You can use this technique to give website content the right power by putting more emphasis on the primary keywords and key conecpets of the website and your products.

Markups ensures that the content is properly written and formatted along with various HTML tags such as Meta tags, header tags, bold, italics, ordered lists, and so on.  These HTML tags are what drives the algorithms to “find” and rank your website according to the searched terms.

on page seo

Learn More about On Page SEO Techniques

Off-page optimization

Off Page optimization has a similar objective to On Page SEO in that it also increases the influx of traffic to a particular website. However, Off Page optimizations are not directly practiced on the webpage or related HTML file. Some examples of Off Page SEO include link building, press releases, article marketing, directory submissions, blogging, forum posting and so on.

In this series, we will dedicate several tutorials, articles and more in depth studies to the principles of Off Page techniques, because they play an important role in any company’s online success.

off page seo


There are many factors that can influence the success of an SEO campaign. Let’s have an overview of them in the coming paragraphs.


This is the first question asked by search engines when looking at a webpage. What is your webpage about? The search engine algorithm will use SEO terms to determine how relevant a webpage is to the search terms entered by a user.

When a user enters a specific search term, the algorithm checks webpage content to ensure it makes sense to display this webpage to the user.

A webpage can’t rank if it isn’t relevant to a keyword, or a keyphrase. It is important for a page owner or designer to research the keywords used by top competitors and by people looking for products or services related to yours.

Ensure that you have separate pages that are relevant for each of your products or services to allow more opportunities for keyword and keyphrase usage.  More opportunities means your future customers have more ways to find you.


The importance of a webpage are also determined by search engines, especially how important the website is when related to a particular keyword. The algorithm of search engines rank a page first, second, third, and so on, based on their importance.

It is very important for you to have great content and detailed information about your products on your website. People might choose to link their website to yours based on these key factors in a process called “backlinking.”  This process helps gain importance for your webiste, and  will therefore serve as a factor to help rank your website.

In conclusion, the best way to understand SEO is through thorough research.

Take time to browse search engines with what you feel are key words to describe your products.  Where do these search terms take you?  If these are websites like yours, make note of how you found them.

The more frequent and relevant use of these On Page SEO terms, the higher your website is ranked on search engines. The higher the ranking, the greater the traffic.

Be patient, however- SEO optimization requires time and a great deal of research to stay current with search trends, so be patient and don’t get discouraged.


Writing a guest post for another website is a wonderful way to build up backlinks, which improve your ranking in search engines and generate traffic to your website.

If you’re interested in guest blogging, then you need to find blogs to post on. Take some time with your search terms to find blogs that deal with topics that are relevant to your own site and niche,  or visit the Izideo’s page “1500+ Quality Blogs That Accept Guest Posts”.  You’ll gain additional followers as an expert in your field, and more traffic to your website through backlinks!

Your guest post can be written by yourself, or you can hire a professional writer to do the writing  for you.

Most blog articles are about 500 words in length, so keep this in mind. It can also be a good idea to include subheadings to help separate information, and an image to keep the attention of readers.  Your goal is to be fresh and innovative to gain the attention of followers, who will be inspired to head to your site immediately for more information.  This increased traffic will increase your relevance per the search engine algorithm, too.

We are always interested in guest blog posts, so please feel free to submit your article to our Blog,

You can learn more about SEO by reading the articles in our blog, or by taking part to our online training program.

What are your thoughts?